What Information Do We Collect?
Personal Information: We collect the following personal information in connection with the Website: (a) when you sign up to create a Keepbabybusy.com account, we collect the personal information you disclose on the account registration form, including your username, email address, password, first name, last name, address, gender, birthday, due date and date of conception for your pregnancy; (b) if you communicate with us by email, we will collect your email address; (c) when you visit the Website, our servers will automatically recognize your IP address; and (d) if you submit Content, you may, at your option, include information (such as your name or photograph) in the Content that can be used to identify you. All of this information is referred to in this Policy as “Personal Information”.
We may collect Personal Information from you in connection with sweepstakes, contests or other promotions which we may sponsor (collectively, “Promotions”) or make Personal Information available to Website visitors including your name, address, Promotion entrance information and any other Personal Information necessary to enter or be involved in a Promotion.
Web Tracking Information: We, and our third-party service providers, may use web tracking technologies such as cookies, web beacons, pixel tags, and clear GIFs in order to operate the Website efficiently and to collect data related to usage of the Website and to web and email marketing conducted by us or on our behalf. Such collected data (“Web Tracking Information”) may include the address of the websites you visited before and after you visited the Website, the type of browser you are using, your Internet Protocol (IP) address, what pages in the Website you visit and what links you clicked on, and whether you opened email communications we send to you. In order to collect Web Tracking Information and to make your use of the Website more efficient, we may store cookies on your computer. In addition, the third-party ad networks (“Ad Networks”) that we use to display advertising to you may also store their own cookies on your computer. We may also use web tracking technologies that are placed in web pages on the Website or in email communications to collect information about actions that users take when they interact with the Website or such email communications, and Ad Networks and Keepbabybusy.com’s Contractors (as hereinafter defined) may also do so. We do not correlate Web Tracking Information to individual users Personal Information. Some Web Tracking Information may include data, such as IP address data, that is unique to you. You may be able to modify your browser settings to alter which web tracking technologies are permitted when you use the Website, but this may affect the performance of the Website.
How Do We Use the Information We Collect?
Personal Information: We will use and store Personal Information for the purpose of delivering the Website to you, and to enhance and analyze the operation of the Website. We may also use Personal Information for the internal operational and administrative purposes of the Website and/or your ability to access or use certain parts of the Website.
Promotions: Personal Information collected in connection with Promotions may be used to administer, monitor or run the Promotion (including prize winner verification of identity and other verifications and assessments that we may, in our discretion and from time to time, make for the purposes of confirming that the integrity of the Promotion has been maintained), to award prizes, to enforce the rules and regulations of the Promotion and/or protect our legal rights in connection with the Promotion. We may also use Personal Information for marketing/publicity purposes connected with the Promotion, to monitor and track the awarding of prizes, to publish a list of Promotion winners and to comply with any legal requirements associated with the Promotion.
Aggregate Information: We will also use customer information to create aggregated data for analytical purposes. This statistical information does not contain any Personal Information and is used to understand our customer base and to better serve our market.
Web Tracking Information: We use Web Tracking Information to administer the Website and to understand how well our Website is working, to store your user preferences and customize the Website pages you see, and to develop aggregate, statistical information on the usage of the Websites. This allows us to determine which features visitors like best to help us improve our Website, to personalize your user experience, and to measure overall effectiveness.
Email Communications: If you create an account and provide your email address, we will send you administrative and promotional emails. If you wish to opt-out of promotional emails, you may do so by following the “unsubscribe” instructions in the email, or by editing your account settings as described below. All users receive administrative emails necessary for the management of your account or your access to the Website, and so you cannot opt-out of them while you remain an account holder.
What Information Do We Disclose to Third Parties?
Personal Information: We will not disclose your Personal Information to any third parties except as follows:
(i) we may disclose your name, address and email address to third party direct marketing firms that will use the information to send you advertisements (such as email advertisements or catalogs) featuring products and services that may be of interest to you.
(ii) we will also disclose your Personal Information as noted above in connection with Promotions and to comply with legal requirements relating to our Promotions.
(iii) to third party contractors engaged to provide services on our behalf (“Contractors”), such as performing marketing services, analyzing data and usage of the Website, operating the Website or providing support and maintenance services for the Website, or providing customer service. We use reasonable efforts to enter into agreements with all Contractors that require Contractors to use the Personal Information they receive only to perform services for us.
(iv) when we have your consent to share the information.
Web Tracking Information: We disclose Web Tracking Information to third party advertisers, advertising agencies and Contractors, in order for us and such third parties to analyze the performance of the Website and the behavior of users, to operate and improve the Website, and to target advertising to users. We may also publish this information in order to promote the Website. In addition, Ad Networks may collect and use Web Tracking Information about your use of the Website and other websites to provide you with advertisements about goods and services that may be of interest to you; we do not control the manner in which Ad Networks use and disclose Web Tracking Information they collect. If you would like more information about Ad Networks, click here.
Aggregate Information: We may disclose anonymous, aggregated information to third parties such as potential business partners, advertisers, and funding sources, in order to describe our business and operations.
Additional Disclosures: We reserve the right to disclose any information we collect in connection with the Website, including Personal Information, (a) to any successor to our business as a result of any merger, acquisition, asset sale or similar transaction; and (b) to any law enforcement, judicial authority, or governmental or regulatory authority, to the extent required by law or if in our reasonable discretion disclosure is necessary to enforce or protect our legal rights or to protect third parties.
Notice of Privacy Rights to California or Canadian Residents – We disclose Personal Information to certain third-party marketing firms, who may use your Personal Information for direct marketing purposes. If you are a resident of California or Canada, you may request from us, not more than once per year, the following information: (a) a list of the categories of Personal Information that we disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year; and (b) the names and addresses of all third parties that received Personal Information from us in the preceding calendar year for direct marketing purposes, and examples of the products or Websites marketed by such third parties, if known. You may submit requests for such information to us by email to support@Keepbabybusy.com. If you do not want us to disclose your Personal Information for direct marketing purposes, you may notify us of that choice at any time.
If you would like your Personal Information permanently removed from our database, please contact us at support@Keepbabybusy.com. We will promptly delete your account and you will no longer receive email from Keepbabybusy.com. Your removal from the mailing list or database will not remove records of past transactions or delete information stored in our data backups and archives. Data on past transactions and data stored in backups and archives will be maintained and/or deleted in the ordinary course of Keepbabybusy.com’s business.
Access and Updating of Information
Keepbabybusy.com is happy to allow you to review or amend your email address or contact details held in our database, at any time. Please contact us by sending an email to support@Keepbabybusy.com or by using your settings panel in your account online.
Security: We use reasonable security precautions to protect the security and integrity of your Personal Information in accordance with this policy and applicable law. However, no Internet transmission is completely secure, and we cannot guarantee that security breaches will not occur. Without limitation of the foregoing, we are not responsible for the actions of hackers and other unauthorized third parties that breach our reasonable security procedures.
Children: Keepbabybusy.com does not knowingly collect or maintain personally identifiable information from persons under 13 years of age, and no part of the Website is directed at persons under 13. If you are under 13 years of age, then please do not use the Website. If Keepbabybusy.com learns that personally identifiable information of persons less than 13 years of age has been collected without verifiable parental consent, then Keepbabybusy.com will take the appropriate steps to delete this information. To make such a request, please contact us at support@Keepbabybusy.com.